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What is Online Copywriting?

As Google and other Search Engines start to include content as a major ranking factor, there are still many myths and misconceptions on what online copywriting is all about. When people ask me what I do, and I tell them I am a web copywriter, I can see already from their confused expressions that they [...]

Choosing a Freelance Copywriter

Choosing a freelance copywriter can seem daunting for those outsourcing for the first time. Whether you need someone to help you create content for a website, or someone to proof an urgent document – handing over the responsibility of a project is never easy the first time. To ensure that the final result meets your [...]

Copywriting Service Spotlight: Editing

So you’ve written a few pages for your website, proposal, book or other documentation and you think it’s pretty good. How do you ensure that it is error-free and grammar perfect? You consult an experienced proofreader or editor, or a copywriter who has experience in both of these essential services. But first, here is a [...]

Copywriting Service Spotlight: Newsletters

Newsletters are a great way to help you keep your customers updated with any company news, as well as promote new products and increase sales. With a wide range of newsletter and promotional mailshot options available, and a number of newsletter programs to make creating and sending newsletters a cinch, sending out newsletters has never [...]

Marketing Gone Wrong

As a copywriter and editor I can’t help noticing when things go wrong on the marketing side of things. Over-zealous SEO copy, off-the-mark viral adverts and pushy social networking are just some of the things that make me wonder what on earth people are trying to say with their marketing campaigns. Here are some classic [...]

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