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Copywriting Service Spotlight: Blogging

These days, everyone who is anyone has a blog – from huge corporate giants to bands to teenagers. Blogging is a fantastic way to reach out to your customers and keep them updated with what it going on in your company. Plus, they get a chance to interact with you and discuss products, services or [...]

Copywriting Service Spotlight: Press Releases

Picture this for a second… You’ve got an exciting launch coming up and you want the world to know – how do you get your thrilling news out there? It’s simple – a well-written press release will help you spread the word on any new developments, gaining your company more exposure and setting the tone [...]

Competitive Research: Useful or Not?

When plotting your marketing campaign, how important is it to know what your biggest competitors are doing? Do you even need to worry about them at all, or should you be analyzing the competition to up your own game? Let’s look at my little copywriting business for example. As a freelancer, I have a fair [...]

Interesting Word List

Like every copywriter and most bloggers, I love words. Well, some words – most words really, bar a few that for some reason really annoy me when I see them written anywhere. Here’s the thing about words though – some words get a point across better than other, sometimes simpler words. And yet, in other [...]

Why Hire A Copywriter?

Ever wondered why you should hire a copywriter to help you with your website, brochure or press release – and not just do it yourself? DIY copywriting can seem like a much cheaper, easier and quicker solution, and many businesses prefer to do it themselves rather than hire an ‘expert’ to do the work for [...]

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