Copywriting Services

I offer a pretty varied range of services, from basic web copy to online marketing, with just about everything in between.

Here is a breakdown of copywriting services I offer…

1. Web Content
Web content includes any copy written for the web. This could be a simple news update, or a whole new website, and can also include search optimized content which uses keywords to help your website show up in search engines such as Google.

2. Banner and Short Copy
This type of copy is short, punchy and often has a call to action to encourage clicks or purchases. This can also include bylines or slogans, and ranges from online banners to products.

3. Keyword Research
Keyword research is an essential part of any SEO or SEM campaign, and gives you a complete list of valuable keywords relating to your business which can be used to optimize your website and ultimately increase your traffic.

4. Newsletters
Newsletters help you keep your customers updated with any company news, as well as promote new products and increase sales. You can also choose to add fun extras to keep your customers reading to the very last sentence.

5. Mailshots
Mailshots are similar to newsletters, but are essentially used to promote any special events, offers, deals or product launches that you want your customers to know about. These have a more hard-sell approach, with plenty of calls to action to encourage readers to click through to your website or promotional page.

6. Blogging
Blogging is by far one of the most popular forms of communication today – and having a regularly updated blog for your customers to see what is happening in your business is key to maintaining and developing good relations. Your blog can also be promoted on various social network platforms, and can bring in a lot of new traffic (and ultimately more sales!).

7. Online Marketing
Like most of the world, you probably have some experience with Facebook and YouTube, but there are also many other social network platforms as well as forums that allow you to share your news and promote your business to thousands of potential customers.

8. Press Releases
So you’ve just launched an exciting new range of pink poodle grooming products? Well, make sure the world knows by sending out a press release to announce your awesome new developments! Press releases are distributed to a number of key newswire sites on the internet, spreading your news to all corners of the web.

8. SEO Articles
SEO articles or informative articles linking back to your website are very useful to increase your website traffic, and help your website rank higher in search engines. These articles also offer your website visitors a valuable resource, which increases trust and your already solid reputation as the best in your field.

9. Competitive Research
Competitive research helps you stay ahead of the pack, and offers highly valuable information on your biggest competitors – including their website strengths, weaknesses, keywords, page ranking, traffic ranking, slogans and other key information.

10. Editing, Proofreading and Rewriting
Quality Control is a fundamental part of the production process, and editing, rewriting and proofreading are some of the ‘fix ups’ I offer to ensure that work is 1000% perfect for your audience.

There are also many other services available – from sales letters, proposals, biographies, training manuals, information guides, profiles or even photography… you name it, I’ll write it.

For a current cost indication, please visit the Copywriter Rates page for more information.