In this day and age, it’s rare to find businesses that don’t blog. Blogging plays an important role in the online copywriting field, as it provides the chance to produce regular, optimised web content that can link back to your site. With a somewhat lighter tone, blog posts are also a great way to interact with your readers, engage in conversation, and attract more visitors to your site.
Some reasons why blogging is the way of the future:
* Engage your readers and connect with potential customers online
* Keep your customers updated with company news, promotions and other important information
* Entice potential customers with informative industry-related posts
* Give your company a ‘voice’ and create a more personal approach for your business
* Subtly promote the products and services that you want to get out there into the public realm
There are a number of options when it comes to blog posts – choose a monthly blogging package that has 4 or more blog posts done throughout the month on a 6 month contract basis, or choose once-off blog posts to tell the world about your news. Blog posts are charged at a standard rate of R150 per post, and can be delivered in Word format or uploaded on your behalf in the case of CMS driven blogs. Keyword research and other research is included, or you can submit information that you wish to be used on your blog site.
