Having come from a traditional Public Relations, I understand the importance of creating the right message – when it comes to online communications, the platform may be slightly different, but the message remains the same. Effective communications is essential, especially in the online sphere where a bad review can do worlds of damage to your reputation.
Think about it like this…
Imagine you run a dog grooming parlour called The Pink Poodle. A customer brings her pampered pooch to your parlour, and has a bad experience in terms of customer service, a misunderstanding or the fact that her beloved Fifi is tinted purple instead of pink. Let’s be honest – these things happen, even to the best of businesses. Now, if this angry customer decides to take her issues to the web, she may well do a complaint on HelloPeter.com or maybe she’ll write a blog post telling all her friends to avoid The Pink Poodle. They will then link to the post on Facebook, Twitter and wherever else they want to spread it. What happens then is that very soon, the Search Engine Results Pages (SERPs) become flooded with negative content. This is when the true potential for a PR disaster comes in – not only will potential customers who are looking for your dog parlour be confronted with all this bad content when they search for ‘pink poodle’, but you will also have a lot of bad stuff out there on the web that won’t go away, ever.
You can either do nothing and hope it goes away, or you can do whatever possible thing you can to balance the scales and get back your online reputation. This is where online communications comes in…
You will be able to do the following:
* Get positive, good content onto the SERPs to push out the bad stuff
* Use the opportunity to tell the world why your business is the bee’s knees
* Use the power of blogs and social media to address issues BEFORE they blow up
* Find out what people are saying about your business online
* Turn a bad situation into a GOOD situation
Online communications services range from ORM solutions all the way through to online press release packages, and can be delivered on a 6 month contract basis to maintain a healthy online reputation, or a once-off basis to address issues, spread the news about your company or to keep your Biz-Community press room up to date with your latest news.
Rates are available on request, and as each package is tailor made to suit your specific needs, rates may vary from package to package.
If you’re serious about putting your best foot forward on the big bad internet, then online communications should be an essential part of your web marketing focus. After all, waiting until disaster hits before you consider the true value of PR could end up costing you far more than you ever imagined.
