How do you go about finding an ecommerce copywriter who can help take your product descriptions to the next level? Why is it important to get help in the first place? You may assume that writing descriptions for your product page is something that anyone can do or you may think that you can use manufacturer descriptions to save time, money, and effort. In reality, ecommerce content is a highly specialised field that focuses not only on purely adding words to product listings but also on optimising listings so that they can a) be found more easily on search engines and b) have a better chance of converting customers.
When you add descriptions as an after-thought or, worse still, copy manufacturer descriptions, you will end up doing far more harm than good. This is where an ecommerce copywriter comes in to help.
Ecommerce writers are copywriters who have experience and skill in writing descriptions for product pages. Using a combination of SEO copywriting, creating writing, cross-selling, and other strategies, product descriptions are written in a way that boosts rankings as well as sales. This makes it easier for your product pages to be found in searches. It also helps to target potential customers in a way that increases sales.
Now that you have a better idea of the value that an ecommerce copywriter can offer, let’s take a look at how you can choose a writer who is able to make your listings pop.
How to Choose an Ecommerce Copywriter
Just as you put a lot of thought into choosing any other type of specialist to design and grow your online store, you need to think carefully when choosing an ecommerce copywriter. The right copywriter will be able to optimise your listings in a way that appeals to both humans and search engines. There are a few things that you will need to consider when finding the right fit for your store.
Some of the most important things to keep in mind include the following:
Above all else, writers need to be good at writing. This might sound obvious. A good writer will be able to craft descriptions that tell a story, focusing on key product features and benefits in a way that makes customers want to buy. A good writer will also be able to understand your audience and write engaging content that is targeted specifically to this audience.
Although skill is always more important than experience, one benefit of experience is that it helps ecommerce writers know how best to optimise and target content effectively. Look for writers that have general writing experience, as well as writers who have experience specifically in SEO and ecommerce writing.
A writer who is able to adapt their tone to suit your audience is always good. This will make it easier to create highly targeted content that speaks to audience pain points, demographics, and interests. For example, tone for an online store selling children’s clothing would be very different to tone for a high-end accessories boutique or an electronics store.
Finally, insight will always go a long way, too. This means having the ability to understand your core market and know how best to appeal to this market. It also means having an understanding of the best keywords to use and the best way to cross-promote related products.
As a copywriter who has been writing for well over 12 years, my core focus lies in SEO and ecommerce content. Contact me today if you’re like to know more about working with an experienced ecommerce copywriter.