Back before AI copywriting exploded like mad, I used to joke about being replaced by robots. This joke has gotten a little less funny as AI tools like ChatGPT have begun to learn and grow faster than many of us expected. I won’t lie – at first, I was horrified at the thought of having a bot replace my role as a writer. Then I started realising that there are a few things AI is not able to do, including capture nuance, brand voice and that element that makes content truly authentic. Even then, I had mixed feelings. When I began to see the benefits of AI, watching it learn, and seeing how it can add value, I soon realised that the best way to get real results is to use it as a tool.
AI content creation seems like a quick-fix for brands wanting to produce content without doing the work. AI can help your brand, from content planning to providing structure, creating basic outlines, doing basic research, and helping in other ways. However, you still need a human touch to prevent dull, generic, impersonal, non-factual copy.
Ensure that content is fully unique rather than generic and bland.
Prevent duplicate content issues, poor ranking and other problems.
Save your business time and costs to get the best of both worlds.
AI content editing is all about making your content human and authentic. As ChatGPT becomes more widely used, the need for AI humanisation has grown drastically. Despite the advances of AI, many brands are finding that AI-generated content is not the quick fix it seems. With challenges like poor SEO rankings, factual errors and generic content that consumers can spot a mile away, AI humanisation is essential.
AI is still a useful tool, of course. It’s great for creating rough drafts, article structures, outlines, and content plans, as it saves a great deal of time and effort. What you do with that basic information makes the difference between auto-generated content and human content.
The good news is that it’s possible to get the full benefit of AI content without losing the human touch. Once you’ve got ChatGPT to produce your basic drafts, an AI copy editor can be fact-checked, reworked to suit your tone, optimised with your keywords in a natural way, and transformed to something just right for your brand.
Hit the button below to find out how to get started or contact me and let’s chat about how you can get the most from your AI copywriting efforts, making it factual, easy to read, and most of all, hand-crafted for your brand.