Tailored Ecommerce Copywriting Solutions
Help your online store attract and convert more customers with tailored ecommerce copywriting solutions. Ecommerce content has evolved a great deal over the years. Consumers today have more choice than ever as the market continues to thrive. While this is great news for shoppers, it means plenty of competition for etailers.
One of the biggest mistakes that online stores make is using manufacturer descriptions. The trouble with this is that it leads to duplicate content issues. Aside from affecting your rankings, generic descriptions can also put customers off. When you have well-written, fully optimised descriptions that make customers want to buy, you will have a far better chance of making that sale.
My ecommerce writing service is designed to help stores of all sizes. I work with agencies as well as individual stores, writing optimised product descriptions for fashion, niche products, and various other products. Whether you are looking for short descriptions or something longer, investing in ecommerce copywriting is essential to stand out in a crowded market.
Why Do You Need Ecommerce Copywriting?
Ecommerce copywriting works in two ways. Firstly, it helps your product pages get found more easily in the search results pages. Secondly, it helps customers learn more about your products in a way that attracts and converts. If you were browsing a clothing store online, which would appeal to you more: a product page that had no information besides the absolute basics or a page that made you want to instantly own that stunning dress you are viewing?
Product descriptions go even further than 'selling' products. Done properly, they instead sell solutions. Using our dress example, you could give that shopper a taste of wearing that dress - how perfect it is for cocktail parties or how well it works with wedges. This helps to establish an emotional connection... something that is hugely important for conversion.
Along with product descriptions, other ecommerce solutions I offer include abandoned cart emails and other automated responders and regular blogs to promote your store categories and products organically in search engines.
Get in touch with me today and let's chat more about how ecommerce copywriting can help you grow your store's sales.