Getting started with freelance copywriting

I charge on a per word basis, as most of my work is based on word count. In some cases with projects like planning or strategy, I go on a per hour rate. My rates are determined by the South African Freelancers Association. Estimates are also tailored to each client. To get my current rates or a quote, send me an email.

For ad hoc projects, deposits are usually required, with the balance paid on completion. Invoices for monthly blog or other content retainers are sent just before the end of the month. Some of my clients need assorted work over the month, and invoices may vary according to the final words done by month-end. For ad hoc stuff, I usually have a fixed number of pages with a fixed word count for each. Or clients have a retainer based on word count. 

I focus exclusively on on-site copy rather than social media and other types of content. My service areas include blog, website, and product copy.

Rather than offering a broader, generalised approach, I have built extensive experience since 2006. That means I have been doing what I do best for a long time, specialising in online content for websites. I have a deep understanding of SEO trends, customer journey mapping, E.E.A.T. guidelines, Helpful Content, strategy, planning, refinement, and other insights.

This depends on the type of content, the number of pages you need, the length of each page, my current capacity, and what sort of planning may be needed. Longer blogs and pages often need more research, but larger orders of short product pages can take time. For those, I usually work in batches so that things get moving.

I do not use or support AI content in any way. I will rewrite if needed, as long as there is full transparency that drafts are written by AI. In many cases, content needs to be rewritten and not just edited and optimised. See my thoughts on AI content for context.

Yup. I work with development, design, product, marketing, and SEO teams using Slack and other project management tools. 

I love working with small and medium businesses – especially fellow women-owned brands who share my passion for growth. Big corporates aren’t really my thing. Truly connecting to my clients is what I love the most about my work.

I work with agencies and clients from South Africa and other regions, including the UK and ME region. Thanks to Google Docs, Teams/Meet, and project management tools, it doesn’t matter where you’re based.

Unless you want to write your own content, you will need to hire a copywriter. Just as you need an electrician to install lights in your home, you need a copywriter to write quality content for your website pages. 

Copywriter qualities to look for include experience, understanding of SEO best practices, service options and affordability. But you also want to work with someone you actually like. A writer who builds relationships is way better than one who may as well be a bot that churns out words with zero people skills.

I’m sure you may still have a few things to ask. If there’s anything you’d like to know that isn’t covered here, you can email me to chat. Email is usually easier as it allows me to explain things simply (being a writer and all). But I’m always happy to do Meets or Teams calls, too. However you prefer to communicate, contact me and let me know how I can help.