Optimised ecommerce content writing solutions
To get ahead in the competitive online retail space, ecommerce content writing helps you to stand out from the crowd.
Picture this scenario. You’re looking for puppy toys. You have some idea of what you need but right now, you’re just looking. You do a quick search for ‘puppy toys for sale’. One of the first stores you see has lots of toys. It also gives you a good idea of what each product offers. It tells you why interactive toys are ideal to prevent boredom. It shows the benefits of each toy clearly. It offers clear instructions on using and caring for the toy. There are FAQs that answer questions you may have. You have all the info you need without having to waste time and effort. It’s all right there, on the page. The next store has no copy or anything helpful. Which store would you choose? I’m guessing the first store.
This is the power of good content.
Well-written ecommerce content is the online equivalent of going into a physical store and finding what you’re looking for quickly and easily. It’s like having helpful store employees offering input. It’s having a GOOD shopping experience rather than a bad experience or a so-so experience.
How ecommerce content helps your store
Avoid generic, boring and messy product descriptions.
Improve SEO with optimised content and meta data.
Engage customers at each stage of the buying cycle.
Ecommerce content writing services include:
- Engaging product and category copy
- Optimised content for improved SEO
- Product and category page meta data
- FAQ and helpful product information
- Website, blogs and landing page copy
Why hire a product description writer?
Ecommerce content is essential for any online shop. It’s even more important for smaller stores that are trying to compete with bigger brands. Running an online store is hard enough. Attracting customers (and keeping them there) is even harder.
Product content needs to be optimised for SEO so that customers can find you in the first place. But once they find your store, the copy needs to entice them to stick around. You want customers to view your products. You want them to have a look at similar products in your store. You want them to *want* your products. And, of course, you want them to buy your products.
Simply writing up a few quick words about your product isn’t going to achieve much, though. You need to have a deep understanding of the customer journey to know how (and when) to reach them at each stage of the decision-making process.
Ecommerce content writing looks at the bigger picture, helping you target and connect to your customers the right way.
Ready to learn more about ecommerce content?
Hit the button below to find out how to get started with ecommerce content or contact me say goodbye to bad product descriptions and hello to engaging descriptions that attract customers.
